Virtue Labs

Melissa Shaban (the founder / CEO of Virtue) met Lt. Col. Dr. Luke Burnett after 25+ years of working in the personal care industry. Luke's team works at his lab "to advance regenerative medicine and help those who have sustained traumatic injuries on the battlefield." It was then that they developed a way of harvesting keratin in its purest, most powerful form - directly from human hair. It was a this time that Melissa Shaban heard Luke Barnett's discovery and was blown away by both the findings and the cause. This was the first time that the protein remained whole and it was also then that the test results showed amazing healing effects. This discovery led to Virtue Labs and Alpha Keratin 60ku, the patented ingredient found in every single one of Virtue's products.